THINK TWICE is part of our drive towards sustainability and a key part of disconnecting from the fast fashion model and reducing the amount of apparel that goes into landfill each year.
In early 2021 we introduced Circular Design into our business to do our part to reduce the 575,000 tonne of clothing that Australians send to landfill each year.
We have already disconnected our business from the fast fashion model by maintaining our colourways for 2 year cycles and evolving our colours so that you are always “in-fashion”. And, thanks to some clever Australian (QUT) research and technology our garments fabrics will be re-processed back to their original raw materials ready to be used again.
What we are asking you to do is to THINK TWICE before you make a purchase and ask yourself do you really need this garment.
From 1 November, each garment that we sell will be part of our Circularity program in that we will collect that garment from you at the end of the garments useful life and we will then have the garment re-processed back into its raw material ready to be re-used in a manufacturing process.
So if you do decide to purchase one of our garments you can be certain that the garment is manufactured in accordance with the highest standards of sustainable manufacturing practices and that the garment wont end up in landfill and wont be an ongoing drain on the planets finite resources.
Thanks for THINKING TWICE.
To achieve our sustainability goals we are actioning many changes in our business but we also need your support to close the loop.
We design for longer use and circularity.
We have disconnected from the fast fashion model.
We only use products that can be re-processed.
We let you know how to maximise your garments useful life.
We encourage you to use the garment for its entire useful life.
We remind you once a garment has reached end of useful life.
We recover your garment/s at the end of their life.
We take responsibility for the re-use process of your garments.
What you can do:
Care for your kit following our care instructions.
Don’t purchase kit that you don’t need.
Limit the number of pieces you own.
Let us know if the kit is damaged so we can recover it from you.
Let us know at the end of your garment/s useful life so we can reuse it.